Hibs need a formal system for releasing unused season tickets

[Hibbyradge]

Although Hibs have sold all their tickets for the Hearts and Aberdeen (only a few dozen left) games, there will still be empty seats due to season ticket holders not being able to attend. This is particularly noticeable in the FF Stand because of all the kids tickets.

Currently there are a few fans who know to release their tickets back to the club, but I think there should be a more structured, and publicised, method.

I don't think that people should be paid for doing so, but some sort of credit towards next year's season ticket might be an incentive.

As I type this, I'm thinking that as we don't have all that many genuinely sold out games where we can't use the south stand for "overflow", it's probably more hassle than it's worth for Hibs to set something up.

That's a shame, if it's the case, cos being in a properly full Easter Road is an awesome experience.

[Geo_1875]

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Although Hibs have sold all their tickets for the Hearts and Aberdeen (only a few dozen left) games, there will still be empty seats due to season ticket holders not being able to attend. This is particularly noticeable in the FF Stand because of all the kids tickets.

Currently there are a few fans who know to release their tickets back to the club, but I think there should be a more structured, and publicised, method.

I don't think that people should be paid for doing so, but some sort of credit towards next year's season ticket might be an incentive.

As I type this, I'm thinking that as we don't have all that many genuinely sold out games where we can't use the south stand, it's probably more hassle than it's worth for Hibs to set something up.

That's a shame, if it's the case, cos being in a properly full Easter Road is an awesome experience.

EPL clubs using Ticketmaster have a formal system that kicks in when the game is offically sold out. You can release your ST seat for sale on the system and receive 30% of the price, if your ticket is sold, towards "club cash" which can be used in a variety of ways, including a credit towards the following seasons ST.

[Hibbyradge]

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EPL clubs using Ticketmaster have a formal system that kicks in when the game is offically sold out. You can release your ST seat for sale on the system and receive 30% of the price, if your ticket is sold, towards "club cash" which can be used in a variety of ways, including a credit towards the following seasons ST.

And there it is. 👍

[mutley]

As a ST holder that works/lives away most of the time, this sort of thing would really appeal to me

[JeMeSouviens]

By the time you take off 30% and pay whatever the scheme costs to administer, I doubt Hibs would make much. You probably need nearly every game to be a sell out before that kind of thing is worthwhile.

It might be easier just to send an email appeal to all ST holders each time we're near a sell out asking those not going to release seats?

[Hibbyradge]

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By the time you take off 30% and pay whatever the scheme costs to administer, I doubt Hibs would make much. You probably need nearly every game to be a sell out before that kind of thing is worthwhile.

It might be easier just to send an email appeal to all ST holders each time we're near a sell out asking those not going to release seats?

I'm less bothered about Hibs making oodles of cash, than having the stadium full.

An email would have limited effect. I don't think 30% would be necessary. Even a fiver back as incentive would increase returns dramatically.

It only costs 5p to buy a plastic carrier bag, but people won't pay it. The same principle would apply, imo.

[Vini1875]

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I'm less bothered about Hibs making oodles of cash, than having the stadium full.

An email would have limited effect. I don't think 30% would be necessary. Even a fiver back as incentive would increase returns dramatically.

It only costs 5p to buy a plastic carrier bag, but people won't pay it. The same principle would apply, imo.

Maybe on a full price season ticket, but the FF kids season ticket is £25 so a fiver back would create a profit by not going to any games. The club could look at how to achieve some sort of returns policy without it costing us at all. In reality it is only necessary for 6 home games. Selling our v Aberdeen is a new one. Hopefully as crowds improve with our success it becomes for of an issue, but in the mean time it is something for the club to look at. Email to Frank and Tracey.

[Geo_1875]

I shouldn't imagine the set-up costs would be much as it's already part of Ticketmaster's service offering. The ongoing costs could be met out of resales. Any money going to Hibs is profit.

[jgl07]

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I shouldn't imagine the set-up costs would be much as it's already part of Ticketmaster's service offering. The ongoing costs could be met out of resales. Any money going to Hibs is profit.

It wouldn't be any profit to Hibs except for a complete sell-out (Hearts, OF).

For the Aberdeen match, for example, reselling season tickets rather than shifting South Stand tickets would leave the club out of pocket.

[One Day]

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EPL clubs using Ticketmaster have a formal system that kicks in when the game is offically sold out. You can release your ST seat for sale on the system and receive 30% of the price, if your ticket is sold, towards "club cash" which can be used in a variety of ways, including a credit towards the following seasons ST.

that's a good idea

[hibby6270]

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EPL clubs using Ticketmaster have a formal system that kicks in when the game is offically sold out. You can release your ST seat for sale on the system and receive 30% of the price, if your ticket is sold, towards "club cash" which can be used in a variety of ways, including a credit towards the following seasons ST.

Jeezo. If it’s administered by Ticketmaster, what could possibly go wrong??
They can barely operate purchasing tickets when it’s busy (cup games, etc). Goodness knows what adding another service to an already shaky set up would bring. Wouldn’t hold my breath!!

That said, it is a great idea.

[Renfrew_Hibby]

That's a cracking idea Geo_1875

[Since90+2]

Next season the kids season ticket should be increased in price IMO.

Even doubling the price to £50 it would still be fantastic value and maybe we would see a reduction in people getting a £25 ticket and not showing up.

[Phil MaGlass]

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Next season the kids season ticket should be increased in price IMO.

Even doubling the price to £50 it would still be fantastic value and maybe we would see a reduction in people getting a £25 ticket and not showing up.

This, too many empty seats.

[IWasThere2016]

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EPL clubs using Ticketmaster have a formal system that kicks in when the game is offically sold out. You can release your ST seat for sale on the system and receive 30% of the price, if your ticket is sold, towards "club cash" which can be used in a variety of ways, including a credit towards the following seasons ST.

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Next season the kids season ticket should be increased in price IMO.

Even doubling the price to £50 it would still be fantastic value and maybe we would see a reduction in people getting a £25 ticket and not showing up.

Agree with OP and both these posts.

[green&left]

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Next season the kids season ticket should be increased in price IMO.

Even doubling the price to £50 it would still be fantastic value and maybe we would see a reduction in people getting a £25 ticket and not showing up.

Either that or cancel your season ticket if you don't make it to X amount of games, or the price increases or something? All for cheap tickets if people use them, but if our crowds continue you could have a situation were adults willing to pay £300+ per season are struggling for decent seats because there are stacks of unused 25 quid kids season tickets.... The huns at home was a near sellout I think and it was half empty, as it is most games.

[Blaster]

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Either that or cancel your season ticket if you don't make it to X amount of games, or the price increases or something? All for cheap tickets if people use them, but if our crowds continue you could have a situation were adults willing to pay £300+ per season are struggling for decent seats because there are stacks of unused 25 quid kids season tickets.... The huns at home was a near sellout I think and it was half empty, as it is most games.

I assume your cancel season tickets for non attendance would apply to everyone not just family season ticket holders

I think folk are getting a wee bit carried away with 1 season of fantastic crowds. If this was to happen for another couple of seasons then we should look at options. But let’s not be creating disharmony for season ticket holders to benefit some big game only fans who may struggle to get a ticket

[hibsforeurope]

Having an option on the online sales site should be set up, I'm not too fussy about getting anything back personally as the club would benefit financially. I'd just prefer the process to be much easier than having to send an email to the club, which may or may not get auctioned depending on how busy they are.

Having a list of the games with a tick box next to it online that can be unchecked for the games you can't attend would be easiest.

[leggeto]

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Either that or cancel your season ticket if you don't make it to X amount of games, or the price increases or something? All for cheap tickets if people use them, but if our crowds continue you could have a situation were adults willing to pay £300+ per season are struggling for decent seats because there are stacks of unused 25 quid kids season tickets.... The huns at home was a near sellout I think and it was half empty, as it is most games.

There will be a central computer connected to all the turnstiles and the log on the PC will show if a card has or hasn't been swiped in,so they could find out the ones who just buy the kids tickets to get upgraded for their mates for the big games

[marinello59]

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Next season the kids season ticket should be increased in price IMO.

Even doubling the price to £50 it would still be fantastic value and maybe we would see a reduction in people getting a £25 ticket and not showing up.

You do realise that these cheap season tickets have to be bought along with at least one adult season ticket. Increasing the cost for families attending matches would be short sighted to say the least.

[Since90+2]

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You do realise that these cheap season tickets have to be bought along with at least one adult season ticket. Increasing the cost for families attending matches would be short sighted to say the least.

Yes I realise that, still think £25 is too cheap though. Even at £50 it would be less than £3 a game which is phenomenal value and easily within the financial reach of the vast vast majority of families.

The other issue is that they are clearly not attending that many matches as shown by the empty seats everyweek.

[hibsforeurope]

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You do realise that these cheap season tickets have to be bought along with at least one adult season ticket. Increasing the cost for families attending matches would be short sighted to say the least.

Is this the case with historic £25 tickets? I'm not sure these were cancelled when the new approach was introduced and could still be getting renewed.

[Daydreamer]

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Next season the kids season ticket should be increased in price IMO.

Even doubling the price to £50 it would still be fantastic value and maybe we would see a reduction in people getting a £25 ticket and not showing up.

Best idea I've heard on here for a long time

[One Day Soon]

I have a few mates who cannot commit to season tickets just now - working away regularly, family commitments etc. I have no doubt that if we introduced a system that allowed you to resell your seat for any games you were going to miss -and a share of thhat revenue came to you in the form of a discount off next year's season ticket - they would absolutely buy season tickets for next season which they otherwise would not touch.

So, you'd get more bums on seats on match days for atmosphere, the club would pull in more revenue from the re-sales and the club would also sell more season tickets in the first place.

What am I missing?

[HibbyAl]

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I have a few mates who cannot commit to season tickets just now - working away regularly, family commitments etc. I have no doubt that if we introduced a system that allowed you to resell your seat for any games you were going to miss -and a share of thhat revenue came to you in the form of a discount off next year's season ticket - they would absolutely buy season tickets for next season which they otherwise would not touch.

So, you'd get more bums on seats on match days for atmosphere, the club would pull in more revenue from the re-sales and the club would also sell more season tickets in the first place.

What am I missing?

They wouldn't resell your seat for every game they couldn't make. Only for completely sold out games.

[Onceinawhile]

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Best idea I've heard on here for a long time

So I should be hit with a £50 increase on my season tickets bill because other people don't show up? An extra £50 On top would probably mean not being able to get my sons' season tickets or my own.

[Jones28]

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Next season the kids season ticket should be increased in price IMO.

Even doubling the price to £50 it would still be fantastic value and maybe we would see a reduction in people getting a £25 ticket and not showing up.

Agree with this.

[Onceinawhile]

It's also really noticeable in the east stand. More so for me than the ff lower actually.

[danhibees1875]

I have a rangers supporting friend who has a season ticket but rarely goes (3 games this year - defeats to Hibs, Celtic, and Hibs again ). They have a system where you get money back for releasing your ticket but only if then ALL released tickets are subsequently resold do you get any cash - this results in him rarely getting anything back apparently.

Generally I agree, £5 off at the club shop or next year's ST per game missed would be a nice touch - without any of the above loopholes. Would encourage further purchases from the club as you have money off and also help persuade people who are put off committing to a season ticket because they know missing 2/3 games puts them out of pocket.

[hibbysam]

Surely if you buy a £25 season ticket, an adult buys it for £28 and you get 30% back (£7.40) then you basically get a free season ticket if you release your ST 3 times.

Why do people always want stuff for nothing? You buy your season ticket, not to be recompensed for missed games, the only benefit you should need is seeing your club make ££££ from resold seats for the sake of you sending an email that takes 30 seconds.