Dont know much about cricket, and dont know what this guy done that made it have a 'massive' impact on the game but it seems the fallout from it is massive, sponsors pulling out the lot.
What I was thinking when I heard it was, is it any different to a footballer diving for a penalty? Yes they may get few match ban after the incident ,and a small fine, but its never as big a furore as this. Could you see a sponsor stop sponsoring Ronaldo if he was caught diving, which is in all intents and purposes, cheating.