Aside from their pop at New England () , it's a very good article!
It's not a new strategy though - just look at Rangers and Celtc - they've built their empires on hatred, division and prejudice for decades now, and it succeeded in creating a duopoly for the entire time I've been watching Scottish Football.
It's pitiful, but if it profits, I fully understand why all parties are happy to vent their spleens and attack every minority they can possibly dream up in the name of 'entertainment'.
Amen. Sums up everything in the world today.
No morals or ethics - the fast buck beats all.
Some good points - but it's certainly not the best thing boxing has got going. Look no further than a month into the future for that. Or no further than Anthony Joshua. 2 things real boxing fans are infinitely more excited about than this fight.
I think the longer the build up drags on, the more people realise what a shambles it is (in general). I can't really see many people getting more and more excited about it and see a lot of people on twitter just getting a bit fed up.