I loved it that Bellamy did all that for years before the press found out. He clearly didn't do it for PR purposes.
I heard a story about Neil Lennon (while a Celtc player) calling a taxi in the Inverness area. As he drove, the driver commented to his passenger that he looked a bit like Neil Lennon and proceeded to slag off the player. When he got dropped off, NL announced to the driver that he WAS Neil Lennon and gave him a £20 tip for giving him a laugh.