Originally Posted by snooky
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Aye, it's be mentioned already.
TBH, I'm not 100% convinced that the arrow was intentional. Might have been a "hey, look what I've just noticed" by the designer after the fact.
That might be true if the E and X had a space between them and the logo was a single colour. As they are touching and the use of 2 colours producing an arrow I think it is a clever piece of design.