A BAN on multi-buy special officers for alcohol in Scotland has had a “negligible impact” on wine sales and may even have encouraged some shoppers to buy more, industry research has claimed. A survey of 50,000 wine drinkers found that the decision to outlaw the popular “three for £10” deals has led to supermarkets simply deciding to lower the cost of individual bottles of wine, as they are still able to do.
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28-11-2012 01:40 AM #1
Scotsman (Scottish News): Ban on triple offers sees some shoppers buy more wine
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