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by Max Savage

Date: 18 May 2004

Next season starts here
Amid all the gloom, there are some positives to be had over the summer
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There is not a lot I can say about Saturday’s performance. An even more injury-ravaged Hibernian side than usual came up against a practically full strength Livingston side saying goodbye to some of its heroes of the past few years, and Hibs got beat, with 3-1 perhaps a more realistic score than the eventual 4-1. Mind you, 3-1 would have been depressing enough. It seems a particularly appropriate note to end the season on though as it’s been like that pretty much all season with the worst injury crisis I can remember for some time. Still, it’s finally over and whilst the CIS Cup run, the joy of the semi-final and the feeling of being blown away by the sight of 37,000 Hibs fans will live with me for a long time, I will not be mourning the passing of this season. To look on the bright side though, that figure confirms the potential of the club if we can get it right.

The only positive thing I can say other than the CIS Cup run is that at least we are not in administration!  It will be interesting to see how the likes of Livingston and Dundee cope next season, Dundee set to lose even more players, in particular their saleable assets such as Novo and Speroni and Livi fans must be shuddering to think what awaits them next season. I wonder how long the likes of Livi can last in the top flight: I don’t believe they can sustain top-flight football in the long run with their current crowds. Dundee United have announced they will cut their wage bill substantially and Dunfermline are making similar cuts to stave off administration. Hearts problems are also well-documented. In short, Hibs have stolen a march on our competitors by doing what we did at the end of last season and trying to get our house in order, even if we didn’t perform as well on the pitch this season as we might have hoped. With any luck it can allow us to progress in the long run. For some who didn’t, the question of whether there will be a long run is a moot point right now.

I also have to praise the Club for the season ticket initiative: there’s something for everyone there and the kinds of demands posted on the Hibs.net messageboard have been listened to and responded to. I don’t think even the most ardent critic of the club can say the Board have not tried to connect with the support and to that end Stand Up and Be Counted has borne positive fruit. Hopefully a managerial appointment can round the whole thing off and give Hibs fans optimism for the future. There is no point in speculating because this one has had more front- runners than the Grand National. I prefer to wait till the appointment, but I think it’s good the board is taking its time – we have some time and the important thing is to get it right.


Ian Murray and Stephen Glass launch the new deal with Carling  (sns)

And then there is “pre-season”: I have mixed emotions about the Intertoto Cup: I think we should be playing football in the summer in Scotland anyway because the weather and the playing surface would allow for better football, and we wouldn’t face the prospect of freezing ourselves half to death on a cold, wet Saturday in the middle of winter to put up with. On the other hand I worry about the ability of our squad to sustain a long campaign. Mind you, the return of the likes of Murray, Glass, Thomson (eventually), Riordan and so on will be like signing new players anyway, and it should be more interesting than the usual pre-season friendly games because there’s something to play for. In addition there is also the prospect of a trip to somewhere interesting, with our next opponents being either from Lithuania or Estonia. With Israel, Russia, and even Kazakhstan etc. in Europe for the purposes of football, the round after could be even more interesting. They think it’s Moldova, it is now?

Meanwhile, believe it or not, there has been positive stuff happening at Hibs, despite some of the ugly and unfounded speculation. I’m more of a “facts” kind of guy, so I’ll refer you to the official Hibs site re the speculation for the facts and look at something that’s actually happening:

Hibernian FC yesterday announced a new sponsorship deal with brewers Carling, who have become the official beer sponsors in a deal worth in excess of £100,000 to Hibernian FC.

Colin McNeill, Marketing and Communications Director at Hibernian, said: “It’s good to have Carling on board. Not only because of the additional revenue, but also because they will be helping us to market and promote our “Behind the Goals” season ticket holders bar, one of the biggest supporters bars in the UK, which will be renamed “Carling Behind the Goals.

It’s good news - Hibs fans can spend their pre and post match drinking budget in a way that helps the club. Get in there and drink for Hibs! Stand Up and Be Counted. Fall over and be counted? Well, obviously not before games or you won’t get in (see the back of your ticket). Joking aside, drinking in the ground is something that is permitted in England and it’s proven a vital revenue earner – in the year that Sunderland were relegated, their fans consumed something like 1 million pints of beer, all proceeds going directly to the club. Whilst you can’t have a bar in the actual stand like you do in England, the Club has recognized that a lot of money is spent socially before and after games and are trying to create an atmosphere and place where lots of Hibs fans can have a good time, spend money, and help the club. I’ve never known Hibs fans to require any incentive to drink so it seems good. Colin McNeil added, “Working with two huge and successful brands, such as Whyte & MacKay and Carling, will help us to ensure that our supporters enjoy some of the best value pre and post-match hospitality around.”

This is the kind of development that will go a long way to securing the financial position of the club. Can only be good news. Cheers!